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Tetley breaks new national campaign

Tata Global Beverages Canada has begun a new national advertising campaign for its Tetley tea brand. The effort, called "Tetley Mind Body Spirit and Better U," was developed by John St. of Toronto. It includes a 30-second television commercial, supported by a digital and social media campaign. The creative encourages consumers to "better themselves a little bit every day." Visitors to the brand's Facebook page will be able to ask questions and read the blogs of a series of coaches: a career consultant, a dietician and a psychotherapist. "We like that this campaign will not only help Tetley fans reach their own goals, but also let them see what other people are working towards or struggling with too," said Stephen Jurisic, co-creative director at John St. "We'd love for it to become an online community that draws inspiration and motivation not just from the experts, but from each other."

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