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Carlsberg Canada, Spyder Active Sports ready joint promotions

Outdoor sports apparel company Spyder Active Sports of Boulder, CO has signed a three-year North American cross-promotion agreement with beer brand Carlsberg Canada. The two companies will conduct a series of joint marketing campaigns that will include shared advertising and a focus on event-based activities. "Spyder's no-holds-barred attitude, progressive approach, and position as North America's preeminent winter sports and lifestyle brand makes this partnership very exciting," said Nick Relph, North American marketing director for Carlsberg. "There is a natural synergy between the two brands and we at Carlsberg are excited to build a long-term partnership with the bug, the brand, the attitude and the antidote that is Spyder."

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