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Globe and Mail readies online subscription service

The Globe and Mail will introduce a digital subscription service on Oct. 22 for its website and mobile applications. The service, called Globe Unlimited, will cost $19.99 per month. It will be provided for free to subscribers to the newspaper's print edition. Non-subscribers will be able to access 10 pieces of content per month for free. To encourage social media sharing, links to online content from Facebook, Twitter, search engines and blogs will not count toward this limit. The company is also preparing a collection of subscriber-only online content and tools, including a personalization tool called Dashboard, a new Streetwise column on financial news, and a new business feature called ROB Insight. Additional tools are planned for the future. "The launch of Globe Unlimited is an important new chapter in the evolving story of media delivery and consumption in Canada and around the world," said Phillip Crawley, publisher and CEO of The Globe and Mail. "As the largest newspaper site in Canada, more people are reading The Globe and Mail than ever before. Whether online or on mobile devices, The Globe provides valuable content regardless of the platform. Some of the world's largest and most respected media outlets have successfully introduced a similar model, and we look forward to the benefits it will enable us to deliver to our readers and advertisers."

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