Ideon Media of Toronto has launched a new parenting website called BabyPost.com. The site will offer a range of content by writers and bloggers aimed at new and expecting parents. It is headed by editor and general manager, Natalie Locke Milne, who has previously contributed to Todaysparent.com, Canadianparents.com and Canadianfamily.ca. The site has also entered into an agreement with children's publisher McArthur & Company to develop a series of three smartphone applications aimed at toddlers. The games will feature characters from the children's books of Margaret Atwood.