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Air Canada begins leisure airline naming contest

Air Canada of Montreal has begun a contest promotion to find a name for its new low-cost airline that will debut next year. Consumers and travel agents can enter by submitting name suggestions at the company's Facebook page. Three winners will receive $1,500 gift certificates from Air Canada Vacations. The initiative will run until Oct. 21. Air Canada's new Leisure Group division will combine the activities of tour operator Air Canada Vacations with its yet-unnamed airline that will specialize in leisure travel to holiday destinations in Europe and the Caribbean. "What better way to kick-off preparations for the start-up next year of Air Canada's leisure carrier than offer the chance to win an Air Canada Vacations holiday?" said Michael Friisdahl, president and CEO of the airline's new Leisure Group. "This is an exciting new venture for us and our customers, so we wanted to hear from them, our partners in the travel industry and our employees. We're looking forward to seeing all the creative ideas out there and having some fun as we come up with a distinctive brand name for the new low-cost leisure airline, one that will resonate with Canadians making their holiday travel plans."

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