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Meridian retains GWP Brand Engineering

Ontario credit union Meridian has appointed GWP Brand Engineering of Toronto as its agency of record. The firm will work to position Meridian within the financial services industry. GWP won the account in an agency review involving an unknown number of contenders. "We were very impressed with GWP Brand Engineering's approach to building and growing brands," said David Moore, vice-president of member brand communications and marketing strategy at Meridian. "Their strategic depth, creative passion and track record in the financial services category were exactly what we were looking for and what we need to take Meridian to the next level." Meridian also uses the services of digital agency Lucidia and media buyer MamaMedia.

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