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Hain-Celestial Canada begins Yves Veggie Cuisine campaign

Food company Hain-Celestial Canada has begun a social media campaign promoting its Yves Veggie Cuisine line of products. The campaign, developed by McIlroy & King Communications and Reshift Media of Toronto, focuses on the benefits of a low-fat diet. Promotional material such as recipes, nutritional information and cooking techniques will be distributed via social networks including Facebook, Google+, YouTube, Twitter and Pinterest. Recipes will also be distributed through a number of recipe websites. "We are very excited to have partnered with two forward-thinking organizations in order to communicate the importance of healthy eating choices," said Luisa Fernanda Nino Martinez, senior brand manager at Hain-Celestial Canada. "We have long championed the benefits of low-fat, high quality vegetarian options to promote good health, and now we will be able to magnify our efforts through a one-of-a-kind social media approach."

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