Newad expands inventory in Calgary
Out-of-home media company Newad has signed an agreement with Calgary-based restaurant company Vintage Group. Under the terms of the deal, Newad will install digital advertising displays in the company's Calgary-area restaurants, including Rush, Vintage Chophouse, Stone Hill and Redwater. "With these additions, Newad reaffirms its position as the indoor media leader in Calgary, where it runs 95% of the market share," said Brian Wyatt, executive vice-president of client relations and business development at Newad. "Furthermore, all new locations will feature our exclusive Generation Four digital boards. Calgary has one of the fastest growing populations of young urban professionals looking to buy luxurious products from cars and smart phones to cosmetics." In related news, Newad has also renewed its advertising agreements with SirCorp, which operates 30 Jack Astor's, Alice Fazooli's and Loose Moose restaurants, and with Firkin, which operates 25 restaurants in Ontario.