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Fountain Tire breaks radio campaign

Edmonton-based tire and auto service retailer Fountain Tire has released a new radio campaign promoting its annual fall tire sale. The campaign, developed by One Advertising, is an extention of the national television campaign launched by the company in March. The four radio executions make use of humor and the tagline, "Another reason to trust Fountain Tire." The first two ads will run until Oct. 13, with the second two breaking later in the year. The campaign is running in BC, Alberta, Saskatchewan and Manitoba. It is aimed mainly at owners of passenger vehicles and light trucks. Media buying for the initiative was handled by Vizeum.

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