TC Transcontinental introduces large-format insert
TC Transcontinental of Montreal has launched a new large-format promotional insert which it describes as the largest available in Canada. The product is aimed primarily at large companies seeking maximum visibility for special products or events. The insert measures 63.5" by 21", folded into four panels for a final size of 16" by 10.5". It features colour printing front and back, and can be delivered with a newspaper or as a standalone piece. The first client to use the new insert is pharmacy chain Uniprix, which is promoting its 35th anniversary. "This insert is truly exceptional, as much in terms of its presentation as its advertising impact," said Brian Reid, president of TC Transcontinental Printing. "I am certain that our customers will recognize and leverage its possibilities. The concept is a daring one and it is a true mark of Uniprix's confidence in us."