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WestJet begins loyalty program contest

Calgary-based airline WestJet has begun a contest promotion during which it will give away one million "WestJet dollars." This is the first time the company has conducted a loyalty program contest. Until Oct. 7, visitors to <> can enter to win one of five daily prizes of 5,000 loyalty dollars. Visitors can also play an online game called "Search the Suitcase" to enter a draw for additional daily prizes of 1,000 loyalty dollars. The promotion also includes wind tunnel installations at airport departure gates in Vancouver, Calgary and Toronto, at which passengers can attempt to win prizes of 25, 100 or 500 loyalty dollars. In addition, on some domestic WestJet flights, wallets containing up to 500 loyalty dollars will be placed in random seatback pockets. "Contests like the million WestJet dollars giveaway align well with the fun and friendly image WestJet is known to deliver," said Marshall Wilmot, vice-president of product and distribution at WestJet. "It's an opportunity to build awareness of WestJet Rewards and how WestJet dollars are earned and, in our own WestJet way, celebrate and reward our guests with savings on future travel."

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