Sportsnet buys Grand Slam of Curling
By Adnews Staff
Toronto-based media company Sportsnet has purchased the Grand Slam of Curling tournament from Insight Sports. Sportsnet will establish a new events division to operate the tournament. Sportsnet, a division of Rogers Media, operates a number of sports-themed television, radio, print, online and mobile properties. "Curling is an essential part of our Canadian sports fabric, and the Grand Slam of Curling is the cream of the crop in international curling events," said Scott Moore, president of broadcasting at Rogers Media. "We are proud to own and operate the Grand Slam of Curling, as it furthers Sportsnet's commitment to producing world-class content, anyplace, anyhow and anywhere and allows us to integrate and engage the sports fan in innovative ways through our new events division. Sportsnet intends to grow the Grand Slam of Curling like never before." In related news, CBC has entered into a sub-license agreement with Sportsnet to broadcast Grand Slam of Curling events. The 2012-13 Grand Slam of Curling series will begin on Nov. 14.