DDB, Bleublancrouge form DDB Canada Montreal
DDB Canada and Bleublancrouge have formed an alliance to create DDB Canada Montreal. The newly-formed entity will serve clients including AutoTrader.ca, McDonald's Canada and Manulife Financial. Existing Bleublancrouge clients will continue to be served independently, under the Bleublancrouge name, but will also have access to DDB's services. "This strategic alliance gives both of our agencies a competitive advantage as we will be able to deliver outstanding culture-driven creative and offer market-focused solutions for our clients," said David Leonard, president and COO of DDB Canada. "Through DDB Canada Montreal, we can now better serve the unique needs of national clients who require dedicated Quebec-specific programming."