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Ultramar introduces gift card program

Loyalty program company Fanbox, based in Boucherville, QC, has developed a gift card program for Montreal-based petroleum company Ultramar. The company operated approximately 800 service stations and convenience stores nationally. The program has been integrated into the stores and the company's pay-at-the-pump system. "We are very excited about this new gift card program, which will certainly continue to evolve over the long term through new features and the flexibility allowed by Fanbox's platform," said Jacinthe Gratton, director of marketing and sales programs at Ultramar.

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