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McCain Foods Canada hires BStreet Toronto

McCain Foods Canada has retained BStreet Toronto as shopper marketing agency of record for its retail frozen food brands. The agency won the assignment in a competitive request-for-proposals process involving an unknown number of contenders. "BStreet demonstrated they understood the McCain DNA by delivering brand activation ideas that clearly showcased superior expertise in shopper marketing and consumer engagement," said Paul Kurvits, director of marketing at McCain. "Most importantly, they created a platform that could drive purchase along the shopper path-to-purchase." McCain's other agencies include Taxi, Veritas and AOR Media Management.

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