Nissan Canada breaks augmented reality campaign
By Adnews Staff
Automaker Nissan Canada has today begun an advertising campaign in support of it's "Employee Pricing" promotion in association with Postmedia Network. The newspaper campaign makes use of augmented reality technology from Layar. When a consumer points the camera of an Apple or Android smartphone at the ads, the software will overlay additional digital content on the image. Users will see a video and a link to the Nissan Canada webpage. According to the companies, Postmedia and Nissan are the first in Canada to use this software in an ad campaign. The initiative was developed by TBWA Toronto, with media buying conducted by OMD. Participating newspapers include the National Post, The Vancouver Sun, The Province, the Edmonton Journal, the Calgary Herald, The StarPhoenix, the Leader-Post, The Gazette, the Ottawa Citizen, The Windsor Star, The Times-Colonist and The Winnipeg Free Press. The campaign also includes a contest element which can be entered via the smartphone ads or online at