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Representation roundup

The National Basketball Association has signed a two-year extention of its agreement with Toronto-based Rogers Digital Media to exclusively represent advertising sales for the website in Canada. Rogers has represented the site since 2010. The site attracts approximately 40 million combined video and page monthly views from Canada. "The NBA is a premier sports league and international powerhouse with worldwide brand recognition," said Corby Fine, senior director and general manager of audience solutions and business development at Rogers Digital Media. "Through its unique digital offerings at, we are able to connect advertisers to targeted audiences and deliver leading digital experiences to meet their brand objectives."

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