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Mount Sinai Hospital Foundation retains Top Drawer Creative

The Mount Sinai Hospital Foundation of Toronto has hired Top Drawer Creative, also based in Toronto, as the agency of record for its "Campaign to Make Medical History" fundraising initiative. The agency won the account in a search process involving an unknown number of contenders. The assignment includes the development of a communications platform and the creative execution of the resulting campaign. "From the beginning, we were impressed by Top Drawer's astute approach to our donors," said Linda Bryson, the foundation's vice-president of campaigns. "They really understand what motivates people to give. Everything they do, from donor insight to eloquent creative, is strategically sound, based on years of successful non-profit program outcomes."

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