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Bee Media buys Adcentricity

Mobile shopping company Bee Media has acquired the business of Toronto-based digital media company Adcentricity. Adcentricity will continue to operate under its own name and to provide location-based marketing products aimed primarily at shoppers. No financial details are available. Former Adcentricity CEO Rob Gorrie has joined Bee Media as a senior strategic advisor. "The combination of local, shopper marketing, mobile, in-store radio and video networks has created a fractured landscape of thousands of smart, effective companies and media channels with limited ways to get the attention of, and adoption by, brands," said Gorrie. "Together with Bee Media, we can now offer an even more powerful platform with the ability to target and distribute addressable content across every digital channel with a location attached to it, including mobile shopping applications, which Bee Media has been quietly building over the past year." Adcentricity's past client list includes Toyota, American Express, General Motors, Samsung, Procter & Gamble, Coca-Cola and Roche.

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