Sponsorship roundup
By Adnews Staff
RBC has signed a deal with Golf Canada to extended its title sponsorship of the RBC Canadian Open for an additional five years. The bank became title sponsor of the PGA tournament in 2008. "Our sponsorship of the RBC Canadian Open has been terrific for RBC, the tournament and the communities that benefited from our charitable commitment," said Jim Little, chief brand and communications officer at RBC. "We are proud to see the tournament back in its rightful place as a prominent stop on the PGA TOUR. Golf is a key driver for our brand here in Canada and internationally, and our renewed partnership demonstrates our commitment and enthusiasm for Canada's National Open Championship."
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