Sponsorship roundup
By Adnews Staff
Satellite radio company SiriusXM Canada has signed-on as a sponsor of the 2012 Juno Awards for Canadian music. The company will sponsor this year's Songwriter of the Year Award and present a live concert in Ottawa on March 30 featuring nominees Jim Cuddy, Jenn Grant and the Good Lovelies. SiriusXM will also provide live coverage of the event. This will be the sixth year the company has sponsored the award show. "We are really looking forward to sharing all the excitement of the Juno Awards with music fans across the country," said Andreanne Sasseville, director of talent and industry relations at SiriusXM Canada. "We are proud to continue our strong support for the Junos and the Songwriter of the Year Award."