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Mars Canada breaks Work Rest Play campaign

Candy company Mars Canada has begun a new campaign called "Work Rest Play" for its Mars chocolate bar brand. The national campaign includes television advertising in English and French, as well as a new website at . The campaign focuses on the company's association with Hockey Canada to build a hockey rink in the town of Grand Manan, NB. A three-minute version of the commercial has been posted to the website and to YouTube. The campaign will include additional consumer initiatives in the fall.

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