Intertainment Media invests in TheAudience
By Adnews Staff
Intertainment Media of Toronto has made an investment TheAudience of Los Angeles, a company specializing in the management of social media activities for entertainment brands. No financial details are available. The two companies have also formed an agreement to integrate the "Live & Global" system of Intertainment subsidiary Ortsbo into TheAudience's service in order to provide multi-lingual translation for live events. "As part of Intertainment's mandate to provide investment, nurture and grow emerging technologies and social media platforms, we are delighted to have this opportunity to partner with TheAudience," said David Lucatch, CEO of Intertainment. "In addition, TheAudience's vast global reach and market-leading relationships with celebrities and entertainment brands provides a compelling way for Ortsbo to accelerate its mission to remove the global language barrier delivering seamless, real-time, experiential language services across digital platforms."