Pattison Onestop participates in Highrise art project
By Adnews Staff
Toronto-based out-of-home company Pattison Onestop has begun an initiative called "Highrise/One Millionth Tower" in association with Art for Commuters and the National Film Board of Canada. The program takes the form of an art installation consisting of subway platform posters in 59 Toronto stations, as well as 30-second animated videos playing every ten minutes on Pattison screens. The installation is part of the film board's larger "Highrise" project, which is a multi-year, multi-media collaborative documentary about the human experience in global "vertical suburbs."