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Bayer Canada releases birth control ad

Pharmaceutical company Bayer Canada has released a new commercial called "The Stand Off" promoting its birth control products. The 30-second online video is aimed primarily at couples who have decided to stop having children. It presents the product as an alternative to the surgical options of vasectomy and tubal ligation. The creative depicts a man and a woman having a silent debate about this choice, represented by various acts of snipping and knotting. The ad was developed by Anderson DDB.

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