Peter Mielzynski Agencies hires Your Brand
Alcohol importer Peter Mielzynski Agencies has retained Your Brand Integrated Marketing Communications of Toronto as the media relations agency for 17 of its wine brands. The assignment includes national media, public and brand experience relations for brands including Two Oceans, Villa Maria, Lamberti, Sokol Blosser, Osborne and Bodega Norton. "We have built a strong reputation in this country for our ability to distribute, promote and develop some of the world's finest wine and spirits brands," said Todd McDonald, national director of fine wines and spirits at Peter Mielzynski Agencies. "We chose Your Brand as our new communications agency for our wines portfolio due to their experience and expertise in the food, drink, entertainment and lifestyle market. We are excited to work closely with Your Brand to develop new creative communication campaigns for all of our stellar wine brands."