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Jamieson Laboratories conducts Purity is Priceless campaign

Health supplement company Jamieson Laboratories is conducting a television campaign for its line of vitamin products. The campaign, called "Purity is Priceless," was developed by Quizative of Toronto. The 30-second commercial depicts Jamieson's efforts to find the "purest and most effective natural-source ingredients" for its products. The ad is part of a larger campaign that will include point-of-sale materials, public relations and digital activities that will roll-out in several phases over the next year. "Jamieson has made a significant investment in obtaining the purest sources for our vitamin and supplement products," said Frank Lucchetta, executive marketing vice-president at Jamieson Laboratories. "Our goal is to motivate people to consider the quality and traceability of ingredients in the supplements they buy. There are safety concerns to consider and inferior manufacturing processes that do exist in this industry."

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