Nolitours, Desjardins Financial Security conduct Zoom Media campaigns
Travel company Nolitours and Desjardins Financial Security are conducting campaigns through the Fashion Frame division of Zoom Media. The division specializes in advertising displays in the fitting rooms of clothing retailers. The Nolitours campaign is in support of the company's It Zone program. The initiative, aimed at women between the ages of 25 and 35, includes a contest for a vacation trip. Desjardins is using its campaign to promote its travel insurance products to Quebec residents between the ages of 25 and 54. "For Nolitours and Desjardins, we looked at their individual objectives and came up with a custom solution for each," said Martyne Rioux, vice-president of Fashion Frame.