New brand image and advertising for SkySpa
Lg2boutique of Montreal has refreshed the brand platform and created a new ad campaign for SkySpa. Now with two locations in Quebec, this open-air urban spa offers thermal treatments, massage therapy and beauty care. “With the goal of creating a network of SkySpa franchises, we wanted to take the time to think about our positioning and to ensure that the brand was coherent, integrated and clearly stood out in the market. Lg2boutique was the perfect partner in this endeavour and today we are very proud of the brand image and ad campaign that we are launching,” stated Patrick Rake, president of SkySpa. Lg2boutique created the brand platform including the logo, the signature “an open-air urban spa”, the website, the exterior sign in Quebec City, the gift card ensemble (sleeve, gift card and pamphlet), the gift certificate, the kiosk, water bottles, employee name pins and the entire collection of clothing, including robes, towels and sandals. Lg2boutique also created the ad campaign which launched on December 3. The campaign includes TV and radio spots as well as bus shelter displays and superboards. Media was handled by Touché ! PHD.