Redpoint Media Group redesigns Up
By Adnews Staff
Redpoint Media Group of Calgary has redesigned its Up magazine and the attendant website Upmagazine.com. Up is the in-flight magazine of WestJet. According to the company, the new magazine is intended to be more bold, while the website has been modified to accommodate users of mobile devices and tablet computers. "WestJet is proud to offer Up magazine to guests on board our flights, and we're excited with the new Upmagazine.com," said Richard Bartrem, vice-president of communications and community relations at WestJet. "This new site presents a wealth of inspiring and unique travel stories presented in a visually dynamic way. We're thrilled to be aligned with an online product that creates a great guest experience with each visit to the site."