Canada's Next Top Ad Exec conducts campaign
Canada's Next Top Ad Exec, an annual contest for marketing students hosted by the DeGroote School of Business at McMaster University, has begun a campaign for its 2012 competition. The campaign, developed by MacClaren McCann, encourages students to submit by means of creative on t-shirts, toilet paper and other merchandise, as well as national print and online advertising. The effort also includes public relations by GCI Group. "With increasing competition for employment following graduation, experiential education is now more important than ever for Canadian post-secondary students," said Patricia Wozniak, co-chair of the contest. "Canada's Next Top Ad Exec allows students to participate in a business competition with real-world results."