Vancouver Whitecaps hires Smak
Smak of Vancouver has been retained by the Vancouver Whitecaps FC as its integrated media and experiential agency of record. Smak has done project work for the soccer team in the past, and won the account without a formal review. Smak will begin working for the soccer team with a media campaign for its 2012 season ticket sales initiatives. "We wanted an experienced and integrated agency that understands the club's brand and values," said senior marketing manager Jon Rees. "Smak's innovative thinking will help Vancouver Whitecaps FC stand out during the 2012 season."