Bell Media launches Juicebox music video channel
By Adnews Staff
Bell Media of Toronto has launched a new specialty television channel called Juicebox. The channel broadcasts commercial-free music videos aimed at pre-teen children. The channel replaces former music video channel PunchMuch. Juicebox will be available through approximately 30 carriers nationally and online at <http://www.juiceboxtv.ca>. "With Juicebox, we have created a dedicated destination for kids who love music, a destination that parents can feel good about," said Neil Staite, vice-president and general manager of music and entertainment at Bell Media. "Juicebox offers something that no other music video channel can: kid-friendly, parent-approved content for music-loving kids, 24 hours a day."