Kraft continues Hockeyville promotion
By Adnews Staff
Kraft Canada has resumed its "Kraft Hockeyville" promotion for another year. The company is conducting the initiative in association with the CBC, the National Hockey League and the National Hockey League Players' Association. The promotion takes the form of a national contest to find "the most hockey connected community in Canada." Beginning today, consumers can nominate their communities by submitting stories that showcase their passion for hockey. The grand prize is $100,000 in arena upgrades, an NHL pre-season game played in their local arena and a CBC Hockey Night in Canada broadcast from their community. Four runner-up communities will receive $25,000 each for arena upgrades. Communities that enter before Dec. 16 will also be eligible for an early bird prize of $10,000 in hockey equipment for a local minor hockey association. Online public voting will determine the winners. Consumers can also collect virtual trophies by participating in online activities such as uploading stories and photographs at <http://www.krafthockeyville.ca>. "Kraft Hockeyville is a truly unique event and the NHL is excited to continue to support this great initiative," said Brian Jennings, NHL executive vice-president of marketing. "It annually showcases community pride and embraces our fans' love of the game with the ultimate prize of a NHL pre-season game played in their community and better accommodations for future generations of hockey players."