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Battle Sports Science Canada hires The BrainStorm Group

By Adnews Staff

Battle Sports Science Canada has retained The BrainStorm Group of Toronto as its agency of record. The company specializes in sports safety equipment. BrainStorm will work on the Canadian launch of its Impact Indicator concussion detection product for hockey and football players. "The BrainStorm Group's success in creating category-changing campaigns for innovative brands was a perfect match for this assignment," said Gary Hummell, Canadian distributor sales vice-president for Battle Sports Science.

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