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Mobilicity hires MediaCom

Mobile phone carrier Mobilicity has retained MediaCom Canada of Toronto to handle its media planning and buying in Canada as of Dec. 1. The agency is already working on several projects for the company. "As Canada's smart mobile carrier, we are impressed by MediaCom's ability to cleverly and efficiently leverage media to help us grow our business and our brand," said Anthony Booth, chief customer officer at Mobilicity. "We are confident that our partnership with MediaCom and its strength in media, insight, business sciences and analytics will play an important role in driving strategic thinking through to execution."

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