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Concord Sales conducts Be Generous campaign

Concord Sales is conducting a consumer campaign called "Be Generous" for Anthon Berg Chocolates. The eight-week promotion includes product sampling and an online contest at <>. Visitors to the site can play a game in which they spin a chocolate liqueur bottle. Players who land on the word "generous" can win two Anthon Berg gift baskets; one to keep and one to give away. The holiday season initiative also includes a media campaign in Elle magazine and online advertising. "The campaign takes a unique approach, tying in new Anthon Berg brand positioning, focusing on sharing and the emotional connections with friends," said Tina Ryan of Concord Sales. "We want consumers to have fun, engage with the brand and be generous to their friends." The program was developed by OptiCom InterActive.

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