OCAD University conducts campaign
OCAD University of Toronto has begun a campaign called "Imagine." The campaign, developed by Endeavour Marketing, focuses on the work of eight faculty members, alumni and students. It will roll out in several waves over the next year. The first phase includes transit posters and online advertising in Theglobeandmail.com, BlogTO.com, Torontolife.com, CBC.ca and the Vice and Advice network. The campaign also includes public relations by Devon Group. "OCAD U has always been an innovator, a game-changer, going back to the Group of Seven right up to today's graduate students who are imagining and building a new digital future," said Carole Beaulieu, associate vice-president of university relations. "As we celebrate our 135th year with a burst of bold and ambitious strategic growth, there's no better time to tell our story. From art to design, to digital media to emerging technologies, the work of our faculty and alumni has changed the way we see the world around us, as well as the way we live in it."