Bacardi Canada hires Rocket XL
By Adnews Staff
Bacardi Canada has hired Rocket XL of Toronto to handle social media strategy and digital creative development for the company's Drambuie liqueur brand. The agency will work to increase brand awareness through an online program in support of the Drambuie Den campaign. "We are constantly looking to find fresh and innovative ways to put our brand forward within the digital space, which has become so critical in reaching our 25 to 34 age demographic," said Diandra Mohammed, brand manager of imports and agency brands at Bacardi. "We were impressed with Rocket XL and its proven track record in social digital brand-building."
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