Tourism Vancouver begins postcard promotion
Tourism Vancouver has begun an online promotion called "Invite the World." Residents of the city who visit the website <http://www.invitetheworld.com> can create virtual postcards using Vancouver images or their own photographs, then have them sent with a personal message to recipients in the form of a physical postcard. To support the site, promotional workers will visit various Vancouver locations in November and December to encourage them to participate in the initiative. The workers will carry tablet computers to take photographs on location and allow immediate access to the site. The promotion also includes weekly prizes and a grand prize of a trip to the city for four of the winner's friends. The promotion was developed by DDB Canada of Vancouver.