AddMirror Canada plans expansion
By Adnews Staff
Toronto-based out-of-home media company AddMirror Canada plans to increase its inventory of restaurant and lounge advertising displays from 200 to 500 over the next two years. The displays consist of a mirror with a motion sensor that triggers the appearance of an advertising message. They are installed in Toronto, Montreal, Vancouver and Calgary. "We've introduced an innovative, engaging new product and both restaurant owners and advertisers have embraced it," said Elliott Atkins, president of AddMirror Canada. "Aside from the great relationships we have with our restaurant partners, the AddMirror model has proven successful because of its focused resto-lounge network, unique customer interaction experience and exclusivity. We wanted to establish a different way and model of how advertisers connect to audiences and get away from the same old, same old clutter." AddMirror is a joint venture of AddMirror Canada and Media City.