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Quizative introduces business planning service

Toronto-based Quizative has introduced a new business planning service called "Innovation Kitchen." The service takes the form of a five-day process during which the agency will assist clients with business planning, product design, branding and marketing. The service is aimed at businesses that have yet to launch as well as existing businesses planning a new product or wishing to relaunch an existing product. "Innovation Kitchen was actually inspired through Quizative's participation as expert advisors on two reality shows this season," said agency president Adrian Capobianco. "In the first show we named, designed, launched and sampled seven new food products in less than three weeks. In the second we worked with competitors to help them plan the launch of a new business that would be pitched to venture capitalist in the show’s finale. We were able to combine our business, design, advertising and digital marketing knowledge in a very structured and compressed timeline to successfully launch new brands and new businesses."

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