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Astral Out-of-Home installs new column at Montreal museum

Astral Out-of-Home has installed a prototype of a new digital advertising column outside the Claire and Marc Bourgie Pavilion of Quebec and Canadian Art at the Montreal Museum of Fine Arts. The column is equipped with two 72-inch high-definition liquid-crystal displays that carry six rotating messages per minute. The column will promote upcoming exhibits and concerts at the museum. "Astral Out-of-Home sets itself apart through innovation," said Luc Sabbatini, president of Astral Out-of-Home. "This new urban column demonstrates once again our willingness to use technology for the benefit of Montreal modernity and facilitate citizen communications in real time."

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