GlassBox Television re-launches Travel & Escape
By Adnews Staff
GlassBox Television of Toronto will re-launch its Travel & Escape specialty channel on Nov. 1. The changes will include a new visual style, a new website at <http://www.travelandescape.ca> and a new programming lineup. The new logo and visual identity were developed by Mighty and are based on images that are symbolic of travel, such as luggage tags. The new website will include travel stories and advice, as well as online episodes of various television programs. The company will promote the changes with a free preview offer during the month of November, as well as a national advertising campaign including television and online ads, as well as a contest.
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