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Groupe Aeroplan rebrands as Aimia

Montreal-based loyalty program company Groupe Aeroplan has rebranded itself as Aimia. The names and brand identities of the company's consumer brands Aeroplan, Nectar in Chile, Italy and the UK, and Air Miles Middle East, will remain unchanged. Business-to-business brands LMG Insight & Communication and Carlson Marketing will now operate under the Aimia name. According to the company, the Groupe Aeroplan identity was no longer an accurate reflection of the company, its international operations and its range of loyalty management services. "Our global full suite of loyalty management services provides us with a clear competitive advantage in a rapidly changing marketplace," said Rupert Duchesne, the company's president and CEO. "As competitors try to position themselves to take advantage of the burgeoning international market for loyalty management services, we are already well positioned as the established experts. A single, explicit global brand clearly reaffirms this privileged position."

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