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Sonic Boom Creative Media adds two partners

Sylvain Perron and Richard Zeidel have become equity partners in Sonic Boom Creative Media of Toronto. They will lead the agency's transition to a full-service digital firm offering research, social business architecture, strategy, design, asset and content development, community engagement and other services. Perron was most recently digital managing director at Edelman Canada. Zeidel was formerly vice-president of strategic alliances at Tungle.Me. Sonic Boom is the digital division of National Public Relations.

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