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Sponsorship roundup

Scotiabank has signed an agreement to become the official bank sponsor of the Winnipeg Jets hockey team. During the sponsorship, Scotiabank will participate in a number of contests, fan initiatives and community programs, including youth skill development and women's hockey. "We are excited to be partnering with Scotiabank who have proven to be excellent ambassadors for the game of hockey across our nation," said Jim Ludlow, president and CEO of team owner True North Sports & Entertainment. "Their commitment to hockey programming, particularly at the grassroots level is evident in many of their community initiatives. A grassroots connection to hockey and our fans is something True North has always held dear and will continue to do so as we move forward into the National Hockey League."

Rogers Communications has signed a two-year premier title sponsorship agreement with the Moncton Miracles of the National Basketball League of Canada. The company began its sponsorship by giving away 5,000 tickets to an event called "Rogers Slam Dunk Day" That will take place in Moncton on Oct. 24. Rogers will also participate in the team's community activities at schools, basketball camps and store locations. The agreement also includes contests and arena branding. In addition, Rogers TV will be the exclusive broadcaster of ten Miracles regular season home games. "Rogers is proud to be sponsoring the Moncton Miracles in their inaugural season and giving basketball fans the opportunity to experience the entertainment of a live sold-out Miracles game," said Susan Gordon, vice-president of marketing services at Rogers Communications. "Rogers Slam Dunk Day demonstrates our commitment to the team as title sponsor and our commitment to Moncton by offering this gift to residents interested in watching their newest sports team in action."

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