Astral Media introduces new services
Montreal-based Astral Mix, a division of Astral Media, has introduced a new service called "The Works," which is intended to allows advertisers to simultaneously occupy advertising space on Astral's television, radio, out-of-home and web properties in Quebec. Four times daily, coordinated advertising will appear on participating Astral properties, including 10 television channels, 24 radio stations, 13 digital billboards and 18 websites. The company estimates that this advertising will reach approximately 85% of French-speaking Quebecers between the ages of 25 and 54 year olds over the course of a week. "The Works is truly innovative and impactful," said Michelle LaBarre, vice-president of Astral Mix. "It provides advertisers with the best of Astral's synergetic offering and enables strategic consumer contact, whether they are at home, at the office, on the road or on the run. The Works goes beyond all previous multi-platform offers and is offering advertisers staggering impact and the ability to stand out."
In related news, Astral division Astral Out-of-Home has introduced a new collection of advertising displays called "Signature Columns" in Toronto. The 120 columns will offer 240 backlit advertising faces in the downtown area of the city. Each advertising display measures six by four feet. The columns also display information for pedestrians. "The Signature Column represents a new opportunity for the advertising community to reach a key targeted segment in highly-desirable areas," said Luc Sabbatini, president of Astral Out-of-Home. "Like the City of Toronto itself, Astral Out-of-Home is dedicated to being in the avant garde of innovation and design. Our new Signature columns will be energy-efficient and once again highlight Astral Out-of-Home's creative leadership while reinforcing Toronto's reputation as a city of style."