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Sun Life Financial breaks new campaign

Sun Life Financial Canada of Toronto has begun a fall advertising campaign promoting its "Money for Life" retirement products. The national campaign includes a television commercial intended to convey that a financial advisor can plan a guaranteed income for a customer's retirement. The campaign also includes a series of three online videos offering advice on saving for retirement, as well as billboard advertising, a website at and social media activities. "A number of surveys over the past few years emphasize that Canadians are concerned about planning for their retirement years," said Kevin Dougherty, president of Sun Life. "With Money for Life, they'll have a guaranteed source of income to help them meet their financial needs after they retire." The campaign was developed in part by High Road Communications.

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