NADbank debuts combined newspaper and website planning tool
NADbank, in association with Nielsen IMS, has introduced a new product called the "Integrated Newspaper Planning Tool." The product is intended to provide a single source of readership data for printed newspapers and their websites. The data is intended to allow media planners to combine plans developed for print and the web to determine a newspaper's brand footprint in the marketplace. According to the organization, this is the first single-source cross-platform planning tool available in Canada.